CEO and Founder

Cedric Bryant is the founder and principal of 78west. With an MBA in Business Management and a background in strategic leadership, Cedric has built a reputation for operating with precision, structure, and long-term vision. He offers a rare blend of cultural awareness and corporate discipline, guiding clients with the systems and strategy needed to succeed in competitive industries.

Originally from Wilmington, North Carolina, Cedric brings lived experience, business acumen, and a deep understanding of brand development to every project he leads. His management philosophy is centered on clarity, consistency, and execution. He is known for helping talent move from overlooked to positioned, with an emphasis on sustainable growth and high-level positioning.

Cedric founded 78west with the mission to elevate emerging talent through intentional strategy and operational excellence. Today, he continues to expand the company’s reach by building partnerships, leading client rollouts, and executing legacy-driven plans that prioritize long-term impact over short-term attention.